Next time you want to make a difference – write something, share something, convey something, sell something, teach something…go beyond thinking of “SEO”, “content” or “conversions”… Think about your own basic desire for a human connection, to be understood, to be helped, to feel connected. Think of those genuine feelings of elation, excitement, empowerment, inspiration after making that connection with other human beings. Think of that genuine moment, and write in that frame of mind. Write to move and inspire people. Don’t worry about the rest.