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Video Marketing Statistics

Video has been and continues to be one of the most impactful ways to connect with your audience and the fastest way to develop your brand message.

Few minutes on camera, speaking directly to your audience and connecting with them emotionally, promote your products, entertaining or educating increases time to make a decision if they should listen, watch, follow, engage or become your brand ambassador by 3-5 times.

In addition to the message you’re conveying, viewers
• get subliminal cues from your body language
• find it easier to stay focused on what you’re saying
• determine whether you are genuine and authentic
• And absorb your information in a fraction of the time

Couple Statistics to keep in mind: 
1. Understanding of your product or service increases by 74% when presented in video format
2. Website visitors are 64% more likely to buy a product on an online retail site after watching a video
3. 80% of your online visitors will watch a video, while only 20 percent will actually read content in its entirety
4. Your website is 50 times more likely to appear on the first page of a search engine results page if it includes video
5. 22% of businesses plan on releasing a video within the next 12 months
6. Internationally, 100 million people watch online video every day
7. Landing Pages with video have up to 800% more conversions than the same page without
8. Number of Youtube users: 1billion (March 2014)

For best results create a full sensory experience for  your brand by converting and repurposing content into various formats. Just become a format exists (such a podcast) doesn’t mean it’s right for you so always think of your audience

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