In 2014, effective social media engagement is no longer free. To guarantee visibility & reach, prepare to pay, to play. Rather than reacting by increasing marketing budgets to spread low quality content, improve quality, counter that by creating less of but value-rich media that is timeless, useful, builds strong legacy & is naturally viral. Forget about algorithms, tricks, tactics…get into an offensive not defensive mode. Lead don’t follow or chase & never sell your soul. Time is precious, can’t be bought with $. Anything you do, make it worth your while.