Is your business based on your personal passion that resonates with your core values or you’re simply out there to make a buck or sell a product you’re not emotionally attached to? Simple way to tell is if you feel that you’re THE BEST copywriter for the sales page because the best writing comes from your heart. We can’t help but rave about something we love and stand by. When you see yourself removed from the process when launching a new company, ask yourself what motivates you to launch in the first place. Make it worth your time as time can not be bought back.